In our experience, seek.com.au remains the dominant player for online job advertising and it’s where you will receive the best return on investment. We haveused all platforms from Careerone to LinkedIn, Indeed, Adzuna and many other specialist boards, but none have come close to meeting the job application numbers that you will see from Seek. And let’s face it, during the initial fishing stage (i.e. attracting responses), the numbers do count.
However, the downside to Seek is that your advert is contesting against many of your competitors. Furthermore, if you are running multiple adverts, the price to advertise in Seek can soon add up.
Check out the competition
Before beginning any campaign, we like to know what the competition is. Gaining market insight can be very useful, and will help to build a job advertisement that offers a “point of difference.” Also, by understanding the competition, we are preparing ourselves on the potential of candidates interviewing with multiple organisations.
Writing compelling scripts
The purpose of a job advertisement is to sell the role, the organisation, and the benefits of working for your company. A job advertisement should not be confused with a job description; we’re basically advertising, so whilst we need to remain true to the vacancy, the advertisement needs to shout, “apply to this role.” Introducing unique headers, hand-picked bullet points, an “eye catching” summary and selling the benefits will attract a wider range of candidates and give you more choices. Furthermore, we can now introduce strategies to counter competitor job ads or at least ensure our advertisement is on par with others.
By monitoring data from each posting, changes may be considered to increase views and the number of applications. This type of monitoring is essential to achieve critical ROI (return on investment).